Social Media Star Juliana Salazar: Cool, Casual Style!

Juliana lives in New York and works as social media director for luxury mainstay Hirshleifers. In addition to her nine to five, Juliana is an contributor at Refinery29 and a freelance brand consultant. Step inside her cool, casual and versatile wardrobe with STYLEBY!
”This set is surprisingly from Zara. I always get so many compliments on it.” Foto: JOSE J.

STYLE “My style is very versatile and moody. I dress depending on what I have going on that day and how I feel. I do love harsh contrasts- a girly, flirty dress with a sharp blazer or a mini skirt with a chunky sweater and sneakers.”

FAVOURITE DESIGNER “Definitely Rosie Assoulin -everything she makes is just so special and unique! I also like Virgil Abloh for Off-White for more casual, everyday pieces. Both designers know how to make a woman feel confident, which is important for me.”

EVERYDAY “I own too much denim and button downs. I love a good button down – it is so versatile and definitely a must have in any wardrobe. Lately I’ve been wearing over-sized button down shirts tied off the shoulder with high-waisted denim.”

PARTY LOOK “I am not fussy about having to change my outfit for the nighttime, I actually would rather not. I just change my shoes or add a different accessory and that’s it. Gucci pearl loafers, paired with a simple t-shirt or an open back tank.”

DENIM “My favourite jeans right now are high-waisted distressed ones from Asos and these new ones I just got from Off-White. They are reworked vintage Levi’s with a pull-zip in the front.”

BAG “My Ready-Made carryall – it is the best bag for every day. I can fit everything, and I love that it is very rare so not a lot of people have it.”

SIGNATURE JEWELLERY “Dainty gold hoop earrings and my watch.”

SHOES “My Saint Laurents. I have a pair of classic white sneakers, that I can’t live without and I also love my Saint Laurent python boots – they’re special but also very neutral. My Gucci pearl-heeled loafers are my new babies.”

TRAVEL LUGGAGE “A black small, carry-on size my dad got me a few years ago. I don’t know the brand but it is the best thing ever. It’s like a Mary Poppins bag – I can fit so much in it.”

MOST OUTRAGEOUS THING “Probably my Alexander Wang boots that are six inches high. I don’t know how I ever walked in them but I used to wear them all the time.”

INSPIRATION  “New York City is in general super inspiring. I love sitting in SoHo and just watching the people go by. Also, I love Miroslava Duma and Taylor Tomasi Hill’s style and Christine Centenera’s styling.”

STYLING ADVICE “Always wear what you feel comfortable in! If you’re comfortable, you’re confident, and I think that makes all the difference.”

CAN’T GET ENOUGH “Vintage-inspired mom jeans, white t-shirts, button-downs, shoes, and jackets. I love layering and jackets are one of the easiest ways to switch up your look.”

USED MOST “High-wasted jeans from ASOS and my Tabitha Simmons black and white oxfords. They’re almost at the point where I should probably stop wearing them but I just love them too much to get rid of.”

BEST BUY “Tabitha Simmons oxfords. I bought them on sale from Moda Operandi and I’ve worn them everywhere and with everything – job interviews, dinners, fashion week, parties, running errands – you can make them as casual as you want but you could also totally wear them to a black tie event.”

MOST RECENT BUY “Céline sunglasses.”

NEXT BUY “I really want the Valentino Tango pumps in patent white.”

NEVER EVER “I would never ever wear a super tight bandage dress.”

MISSING “Not having the Valentino Tango pumps in patent white leather.”

CLOSET TO RAID ”I would want to raid Mira Duma or Lena Perminova’s closet. Also Chiara Ferragni just because she seemingly has everything.”

BEAUTY “I am all about Chanel’s Vitalumiere Aqua – it is very light but gives you good base coverage. If I don’t have a tan, I recently converted to Hoola bronzer – and blush from either Nars or Chanel.”

SCENT “Flowerbomb by Viktor and Rolf.”

BEST BEAUTY ADVICE “Less is more! And always wash your face before bed, no matter how sleepy you are.”

READY IN 5 MINUTES “Wash my face, put some moisturizer on, brush my hair, put on an outfit I’ve worn before that I know will look good, brush my teeth and go!”

TRAINING “Working out is so hard for me, especially with everything there is to do. I try to walk as much as possible and eat relatively healthy. I recently started Pilates and go to soul cycle every once in a while.”

MUSIC “I love hip hop – Drake, Kanye West, Travis Scott. I could name a few more.

AUTHOR “I read The Birth of Venus by Sarah Dunant a few years back and it’s still my favourite one!”

ART “I recently saw some of Mark Grotjahn’s mask sculpture work, which I really liked – I love the colours he uses together and the different textures. Also I thought Michael Genovese’s latest exhibit at Moran Bondaroff was really good.”

NIGHT OUT “Lucien is my favourite to go out to eat with friends. Last time I went we got there at nine and didn’t leave until two in the morning. It’s casual but fun with great vibes and great food. To go out I would recommend The Blond, Soho House, Paul’s Baby Grand, and Up and Down.”

BEST CITY “Paris!”

BEST STORE “Hirshleifers. I swear I am not being bias it is actually the best store I’ve ever walked into. I feel like people don’t get it. It has the best edit of the best brands.”

”This tote was a gift from the Hayward House on the upper east side. Sunglasses from Céline.” Foto: JOSE J.

INTERIOR “Open spaces, high ceilings. Clean, lots of greenery and light with sleek, modern furniture. Simple but functional!”

INTERIOR ADVICE “I think building your home is a process. It takes a lot of time to find the pieces that are just right. I definitely would not recommend buying something just to fill up space. I think it’s important to take your time and curate your things as you imagined them. Patience is definitely a virtue here.”

BEST WAY TO REINVENT YOUR HOME “A great coffee table book is the easiest and cheapest way to freshen up a space. I recently bought new cool Gucci book.”

PHOTO Jose Martinez

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